Clik here to view.
7 Simple Rules for LinkedIn Sponsored Updates
Follow LinkedIn's ad tips and waste money or follow these and get the best results on your spend. Read on for a smarter native ad strategy.
View ArticleClik here to view.
Digital Marketing Metrics Cheat Sheet
Are you as frustrated as I am to find an up to date and relevant list of Digital Marketing metrics and measurements?For years I have been looking for an easy to use reference guide or cheat sheet that...
View ArticleClik here to view.
Interpreting the Official HIMSS16 Hashtag Guide
I'm excited to be attending the HIMSS conference this week, but a quick look at their hashtag guide left me with more questions than answers. I dove into the guide so that you don't have to. Here's my...
View ArticleClik here to view.
Channel Marketing Strategy - The Basics
Join the president of TSL Marketing David English as he discusses the topic of Channel Marketing Strategy - The Basics. David has 20 years of marketing and channel marketing expertise, having provided...
View ArticleClik here to view.
Channel Marketing Strategy - Measuring & Analyzing Results
The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded video below. This weeks topics dives a bit deeper into the marketing numbers...
View ArticleClik here to view.
How to Become a Global Marketing Leader
Advances in technology and new market opportunities have companies expanding across the planet faster than ever. But marketers who have been thrust into this new global role often struggle with the...
View ArticleClik here to view.
Channel Marketing Strategy - Creating A Joint Marketing Plan
President of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded video below. This weeks topics begins the two part discussion on what is involved...
View ArticleClik here to view.
How to Share LinkedIn Company Posts to a Targeted Audience
Sharing with a Targeted Audience on LinkedInYou already may already know how to share content from your LinkedIn Company Page, but did you also know that you can segment your company page messages out...
View ArticleClik here to view.
The Marketing Benefits of Minimizing Your Brand's Logo
If you haven't already noticed, there is something a little different about Starbucks. The next time you are drinking a $9 latte, take a look at the logo on the side of the cup. The iconic twin-tailed...
View ArticleClik here to view.
Benefits of Branding Your Business
You likely have heard talk of branding one's business, and surely you know branding when you see it, even if you aren't totally sure of what it is or does.
View ArticleClik here to view.
A B2B Marketing Business Framework for 2016
Create a Marketing Plan that Aligns with Business GoalsFor the rest of 2016, my goal is to try to stop people from doing random acts of b2b marketing and to guide them to create unique value in their...
View ArticleClik here to view.
27 Tips to Generate More Leads with Your Landing Pages
Landing Page Tips for Lead GenerationBad landing pages really upset me. I'm sure that sounds ridiculous, but Oli Gardner said they straight up pissed him off, so being upset isn't such a bad thing,...
View ArticleClik here to view.
Channel Marketing Problems: White Space Fatigue
Loyal partners often provide a steady revenue stream from OEMs, but are those partners working hard enough to find new customers?
View ArticleClik here to view.
How to Build Content for the Buyer's Journey
Understanding the B2B Buyer's JourneyMany of the modern ideas of B2B marketing give the entire process a false sense of simplicity. In this blog, part II of our series on building a B2B marketing...
View ArticleClik here to view.
[PRESS RELEASE] TSL Marketing Announces Important Executive Hire
Executive Hired to Optimize and Improve Customer Experience and SuccessCOLUMBIA, MD. – TSL Marketing, the leading full service, integrated, SMART marketing agency helping companies increase sales,...
View ArticleClik here to view.
Channel Marketing Strategy - Getting Channel Partners to Use Your Content &...
The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded video below. This weeks topics involves how to get a partner to use your content...
View ArticleClik here to view.
Combining Your Inbound and Outbound Marketing Efforts
Are your marketing efforts siloed? Are you trying to build integrated marketing campaigns that are aligned with business goals? Read on for insight on how to create a love story between inbound and...
View ArticleClik here to view.
LinkedIn Company Pages Part 3 - Creating Content
Having trouble getting clicks and conversions from your LinkedIn company page posts? Follow these tips before you dive into your next content promotion project.
View ArticleClik here to view.
Channel Marketing Strategy - Ideal Partner Profile for Net New Business
Have a look at our next Channel Marketing video below. Join the president of TSL Marketing as he discusses the topic of Channel Marketing Strategy - Ideal Partner Profile for Net New Business.David has...
View ArticleClik here to view.
How to Build B2B Buyer Personas for Inbound Marketing
What is Persona Building?When an inbound marketer asks you about your target market these days they aren't asking about your ideal company profile. They're asking about the actual person that you're...
View ArticleClik here to view.
B2B Social Media - Encouraging Team Participation
Why Your B2B Social Media Is Failing and How to Fix ItYou've built out B2B content campaign and now you want to promote your content through social media. Your team is excited about your new social...
View ArticleClik here to view.
Creating a Voice, a Platform, a Series, and a Following
Revealing the Secret Sauce to Blogging SuccessWhen TSL Marketing started working with Oxford Networks, one thing was clear: Oxford Networks had a huge military grade data center in Maine, and they...
View ArticleClik here to view.
Captain Quint's Favorite eBook Design
"You're gonna need a bigger boat..."Our client, Pivot Technology Solutions, came to us with the age old challenge of bringing attention and generating leads around a new product offering. To date, the...
View ArticleClik here to view.
Turning the Art of War into the Art of WOW
How TSL Built a Brand from the Ground Up with InboundStarting out, this project was completely "from scratch." The IBM BP Network didn't exist before two years ago, and the TSL Marketing team was...
View ArticleClik here to view.
Hubspot Impact Awards - Winning eBook
Creating B2B Content that Generates Leads and Wins AwardsThis post explains a little about TSL Marketing's award winning Ebook. We created the ebook for a client, and they saw amazing results across...
View ArticleClik here to view.
B2B Inbound and Outbound Marketing - A Love Story
Integrated Marketing - Inbound and Outbound HarmonyHubspot and LinkedIn recently worked together to build an ebook about creating a love story between sales and marketing. We loved the idea and it got...
View ArticleClik here to view.
B2B Branding 101: Building Superior Tech Marketing Content
B2B Content That ExcitesDifferentiating Yourself in the Technology SpaceIs your technology marketing content like those generic products at the grocery store or does your organization have a brand...
View ArticleClik here to view.
How to use Social Media to Drive Traffic to your Website
In previous articles, we've talked about some common mistakes people make when building landing pages. In this post, we address a related topic: How to use social media to drive a visitor to your...
View ArticleClik here to view.
How to Make a Business Case for B2B Marketing
Business Case Guide for Marketing ProfessionalsPutting Your Great Marketing Ideas into ActionWe see this happen all the time: You have a great idea for a new marketing initiative that you know will be...
View ArticleClik here to view.
B2B Marketing Strategy - Make Your Marketing SMARTer
Marketing Goal SettingSetting Realistic GoalsIf you set marketing goals for your team that aren't realistic this will hurt your efforts in the long run. Great goal setting means setting realistic goals.
View ArticleClik here to view.
B2B Social Media - Building Your Presence
Getting Started with B2B Social MediaSocial media isn’t one of the traditional outlets used to promote brand awareness, and that’s exactly why it has become such a useful tool for marketers. One of the...
View ArticleClik here to view.
Is Your Marketing Leadership Falling Behind?
Learning the Basics: What Every Marketing Leader Needs To Know about Modern Digital MarketingInbound digital marketing is evolving at a rapid pace. This means that marketing leaders are struggling to...
View ArticleClik here to view.
Great News! We're a HubSpot Impact Awards Finalist!
This year, HubSpot wanted everyone to know just how awesome their partners are. After collecting client success stories in design, marketing, and development, they hand picked three finalists in each...
View ArticleClik here to view.
What do Digital Marketing and Rush Have in Common?
A Lesson From Rush on Modern Marketing
View ArticleClik here to view.
11 Marketing Best Practices “The Office” Taught Us
Hailed as the greatest show on the face of the planet, The Office is filled with a seemingly infinite pool of wisdom on life and work. From dealing with difficult co-workers and bosses to building...
View ArticleClik here to view.
[PRESS RELEASE] TSL Marketing Announces Key New Hire and Initiative
Team Expanded to Support Rapid Growth into the Medical and Healthcare VerticalsCOLUMBIA, MD. – TSL Marketing, the leading full service, integrated marketing agency helping companies increase sales,...
View ArticleClik here to view.
How To Get Your B2B Content Marketing Campaign Funded
Getting A Budget for B2B ContentGetting a budget for content marketing isn't easy. A big reason why is that content may not drive immediate results. If your leadership team is forward-looking enough,...
View ArticleClik here to view.
Can Advertising on Social Media Ever be "Inboundy"?
HubSpot’s New Add-on Tool to Test That Theory
View ArticleClik here to view.
Award-winning B2B Content Marketing
Hubspot Awards TSL with Impact Award for Best Client eBookWe don't take the opportunity to talk about ourselves much here, but for this we'll make an exception.We're absolutely thrilled that at...
View ArticleClik here to view.
Welcome to the Workforce: A Marketing or Business Grad's Guide to #AgencyLife
When you pass the test, you move on.You made a kick-ass finger painting and won the gold star in kindergarten. You practiced hard to beat all the other kids in the middle school spelling bee. You took...
View ArticleClik here to view.
LinkedIn Guide - How to Use a Company Page
A Scannable Overview of Company Page Navigation ElementsThe one certainty about the world of LinkedIn is that you will experience uncertainty. LinkedIn makes many minor and major changes throughout the...
View ArticleClik here to view.
LinkedIn Company Pages Part 2 - How to Share Content
LinkedIn Sharing ExplainedIn this article we'll be discussing how LinkedIn users can amplify the reach of their company page content by sharing it out via their LinkedIn connection networks. Let's dive...
View ArticleClik here to view.
How To Build Your Digital Marketing Dream Team
Identify and Hire the Key Players You'll Need for Marketing Success
View ArticleClik here to view.
5 Marketing Practices That Make People Cringe
What Inbound Marketing Isn't ...Inbound marketing is no longer a buzz phrase. It's synonymous with digital marketing. But, if you're in sales or product marketing, you may not have a full background on...
View ArticleClik here to view.
Dell and EMC Deal: Channel Implications
"As I say to our own team: 'Never protect your past, never define yourself by a single product, and always continue to steward for the long-term. Keep moving towards the future.'" - Ginni Rometty, CEO,...
View ArticleClik here to view.
Confessions of an Angry Conversion Rate Optimizer
My name is Martin Link. I specialize in CRO (conversion rate optimization), and these are my five confessions.
View ArticleClik here to view.
Avoiding Rejection at the Marketing Cocktail Party
In the B2B Marketing space, a lot of time is spent determining targets and identifying personas. But what happens when that fictionalized persona becomes an actual person? How do you make a solid first...
View ArticleClik here to view.
Keyword Research Tips for SEO
Is SEO Keyword Targeting Dead?When I first came to TSL, one of the first things I did was to help our team and our clients kick the "keyword" habit. Don't get me wrong, Keyword Research done correctly...
View ArticleClik here to view.
Digital Marketing Partnerships That Are Transforming Our Industry And Business
TSL Marketing has partnered with several of the worlds finest technology and marketing organizations over the years; however, there are three that are transforming the Digital Marketing world and our...
View ArticleClik here to view.
New for 2017: 3 Ways to Master Marketing 📖
TSL Marketing is proud to introduce TSL Academy, an institution specifically designed to advance the education of marketing professionals seeking knowledge of today's B2B marketing methodologies and...
View Article