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The Marketing Benefits of Minimizing Your Brand's Logo
If you haven't already noticed, there is something a little different about Starbucks. The next time you are drinking a $9 latte, take a look at the logo on the side of the cup. The iconic twin-tailed...
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Benefits of Branding Your Business
You likely have heard talk of branding one's business, and surely you know branding when you see it, even if you aren't totally sure of what it is or does.
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A B2B Marketing Business Framework for 2016
Create a Marketing Plan that Aligns with Business GoalsFor the rest of 2016, my goal is to try to stop people from doing random acts of b2b marketing and to guide them to create unique value in their...
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27 Tips to Generate More Leads with Your Landing Pages
Landing Page Tips for Lead GenerationBad landing pages really upset me. I'm sure that sounds ridiculous, but Oli Gardner said they straight up pissed him off, so being upset isn't such a bad thing,...
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Channel Marketing Problems: White Space Fatigue
Loyal partners often provide a steady revenue stream from OEMs, but are those partners working hard enough to find new customers?
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How to Build Content for the Buyer's Journey
Understanding the B2B Buyer's JourneyMany of the modern ideas of B2B marketing give the entire process a false sense of simplicity. In this blog, part II of our series on building a B2B marketing...
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[PRESS RELEASE] TSL Marketing Announces Important Executive Hire
Executive Hired to Optimize and Improve Customer Experience and SuccessCOLUMBIA, MD. – TSL Marketing, the leading full service, integrated, SMART marketing agency helping companies increase sales,...
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Channel Marketing Strategy - Getting Channel Partners to Use Your Content &...
The president of TSL Marketing David English discusses his next topic of the Channel Marketing Series in the embedded video below. This weeks topics involves how to get a partner to use your content...
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Combining Your Inbound and Outbound Marketing Efforts
Are your marketing efforts siloed? Are you trying to build integrated marketing campaigns that are aligned with business goals? Read on for insight on how to create a love story between inbound and...
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LinkedIn Company Pages Part 3 - Creating Content
Having trouble getting clicks and conversions from your LinkedIn company page posts? Follow these tips before you dive into your next content promotion project.
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Channel Marketing Strategy - Ideal Partner Profile for Net New Business
Have a look at our next Channel Marketing video below. Join the president of TSL Marketing as he discusses the topic of Channel Marketing Strategy - Ideal Partner Profile for Net New Business.David has...
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How to Build B2B Buyer Personas for Inbound Marketing
What is Persona Building?When an inbound marketer asks you about your target market these days they aren't asking about your ideal company profile. They're asking about the actual person that you're...
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B2B Social Media - Encouraging Team Participation
Why Your B2B Social Media Is Failing and How to Fix ItYou've built out B2B content campaign and now you want to promote your content through social media. Your team is excited about your new social...
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Creating a Voice, a Platform, a Series, and a Following
Revealing the Secret Sauce to Blogging SuccessWhen TSL Marketing started working with Oxford Networks, one thing was clear: Oxford Networks had a huge military grade data center in Maine, and they...
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Captain Quint's Favorite eBook Design
"You're gonna need a bigger boat..."Our client, Pivot Technology Solutions, came to us with the age old challenge of bringing attention and generating leads around a new product offering. To date, the...
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Turning the Art of War into the Art of WOW
How TSL Built a Brand from the Ground Up with InboundStarting out, this project was completely "from scratch." The IBM BP Network didn't exist before two years ago, and the TSL Marketing team was...
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Hubspot Impact Awards - Winning eBook
Creating B2B Content that Generates Leads and Wins AwardsThis post explains a little about TSL Marketing's award winning Ebook. We created the ebook for a client, and they saw amazing results across...
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B2B Inbound and Outbound Marketing - A Love Story
Integrated Marketing - Inbound and Outbound HarmonyHubspot and LinkedIn recently worked together to build an ebook about creating a love story between sales and marketing. We loved the idea and it got...
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B2B Branding 101: Building Superior Tech Marketing Content
B2B Content That ExcitesDifferentiating Yourself in the Technology SpaceIs your technology marketing content like those generic products at the grocery store or does your organization have a brand...
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How to use Social Media to Drive Traffic to your Website
In previous articles, we've talked about some common mistakes people make when building landing pages. In this post, we address a related topic: How to use social media to drive a visitor to your...
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